A group who created Alexa magazine for their magazine production project got their magazine funded through selling advertising and they actually published it and sold it in local fashionable shops. They created their masthead by creating their own font by drawing each letter by hand and uploading their sketches to a site that created a digital version of their hand drawn creations. Obviously you do not have to go this far if you don't want to, but do take care to make your magazine unique.
For more on Alexa magazine:
Alexa: Talking on the magazine industry in Cambridge

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